& Juliet is officially a hit. The Tony Award-nominated musical featuring the pop hits of Max Martin has made back its $17 million investment. & Juliet began previews on Oct. 28, 2022, and opened on Nov. 17 at the Stephen Sondheim Theatre, where it has since grossed more than $93,000,000. The show is the first new musical from the 2022-23 season to announce recoupment.